Deutscher Werbefilmpreis

Deutsche Werbefilmakadamie

! AI CREATIVITY AWARD

For the first time in 2026, the AI Creativity Award will be presented.
It runs outside the main competition of the German Advertising Film Award (DWP) and will be awarded during the Creative Panel taking place on the morning of March 20, 2026.

The award honors projects in which generative artificial intelligence has created a recognizable creative added value in the filmmaking process. The focus is not on the AI itself, but on the people who have used it to create something truly exceptional.

Requirements

At least 50% of the film must contain a significant amount of generative AI within the imagery.

The use of generative AI must provide a clear and recognizable creative added value.

The film must have a real client.

Further details can be found in the official rulebook.

The Jury

The jury for the AI Creativity Award consists of representatives from the fields of post-production, production, directing, and creative agencies.